Every year, thousands of solopreneurs spend months building products nobody wants. Don’t be one of them. Validate first.
Why Validation Matters
Building without validation is like driving with your eyes closed. You might get lucky, but most likely you’ll crash.
Cheap and Fast Validation Methods
Landing Page Tests – Create a simple landing page describing your product. Drive traffic to it. Track signups. No product needed.
Survey Potential Customers – Ask your target market what they want. Use social media, email, or direct conversations.
Pre-sell Before Building – Offer the product before it exists. If people pay in advance, you’ve validated demand.
Start Small – Offer your service manually first. If people will pay for it, then consider automating.
The Validation Framework
- Define your target customer precisely
- Identify their problem or desire
- Test if they’ll pay to solve it
- Build only after validation
Spend Money Only When You Know
The golden rule: don’t spend money until you know people will pay. Every dollar spent before validation is a dollar wasted.
